A truly momentous day! MCA was honored to be recognized at the Superbrands 18th Annual Tribute Event as one of UAE’s greatest brands at the gala event organized yesterday at the Grand Hyatt Dubai. The award was presented by Mr. Mike English, Director of Superbrands Middle East. Known by many in the corporate world as the “Oscars of Brands”, the event also served as the launch pad for the 18th edition of the highly regarded Superbrand UAE Book, which features a two-page profile on MCA.
Today, brand recognition matters more than ever before in a digitally-connected world amidst fierce competition.
Speaking on the selection and voting process, Mr. English added, “Only the best-of-the-best brands make it onto the Superbrands list thanks to our intensive and thorough screening and voting process. Since brands have to garner a significant number of votes via online poll by our well respected Superbrands Council members and regional marketing professionals, it’s truly a badge of honour to be recognised, and to be invited to participate in the Superbrands UAE Book. The Oscars of Branding and the latest edition of our book are a true celebration of the country’s key brands.” [Source]
MCA’s Managing Partner, Mr. S. Venkatesh added “It has been an excellent evening organized by Superbrands as part of their annual tribute event. MCA being voted as a Superbrand in UAE is a recognition of our commitment to deliver excellence in professional services and persevere to continuously earn our customers trust. We congratulate all the brands this evening for winning the coveted Superbrand award.”
With over 2,000 leading brands in the UAE vying for the coveted Superbrands title, only thirty-six scored more than 80% of the total possible marks and were declared Superbrands by the Brand Council.
Over the years, Superbrands has established itself as a respected and unbiased entity in the UAE business sector and recognizes brands from a number of industries including consultancy, consumer goods, financial services, food and beverage, healthcare, government and retail.
